Recent Posts
- April, 2024
Using Data, Analytics & AI to step-change your Sustainability
Laying the foundations for a generative A.I. strategy that delivers value
Why the EU’s new Corporate Sustainability Reporting Directive (CSRD) legislation will have a major impact on the Sustainability of your business
- March, 2024
The Foundations of Effective IT Service Management with Paul Stanley
The Foundations of Effective IT Service Management with Paul Stanley
The client
A leading player of Out-of-Home media for over a century, Clear Channel recognised that times were changing, fast. With the advent of digital advertising, they needed to adapt quickly to take a leadership position in this space.
The challenge
Challenged by the need to redefine themselves, they kicked off a digital transformation to reinvent their proposition and business model. From a company making all of its revenue from print adverts to a provider of high-tech digital billboards with content targeted to audiences. The ambition – to create value-added advertising offering to compete with digital media giants and a relevant outdoor experience for the increasingly urbanised global population. Together, we’ve set off on a digital transformation journey to capture the potential of digital in Out-of-Home. This entails setting strategic direction and successfully executing the change by shaping and leading a digital transformation.
The approach
Here’s how we are helping Clearchannel transform their market offering and develop the technology products needed to successfully tap into new revenue streams:
Defined a digital transformation strategy driven by the impact of programmatic trading on the industry
Created a business case and roadmap for change
Overseen the delivery of a number of key technology products, including advanced algorithmically driven campaign planning, and a bespoke programmatic trading platform
Designed a new operating model for a modern digital technology function
Shaped and led a digital transformation, including the introduction of an agile transformation strategy to adopt agile and lean ways of working at scale
Key outcomes
- →Advertising is now delivered via robust networks of digital screens, generating a large proportion of the revenue in many markets
- →Billions of records of data are being captured in a new “Big Data” platform to provide transparency and insight to advertisers on how their campaigns have performed
- →Customers can now buy flexible OOH advertising campaigns targeted across a number of time, geographical or audience based criteria
