How a global fashion retailer developed an innovative in-house selling solution

The client

Our client is an individual legal entity was born within the innovation centre of a major global fashion and lifestyle group, operating in over 40 countries. The successful internal adoption of an innovative selling solution developed in-house led to the decision of externally commercialising it to other fashion brands who could benefit from the multidisciplinary advantages, directly resulting from its implementation.

The challenge

Organisations around the world are adding digital propositions to their business ecosystems. As a result of the intangible nature of digital solutions, pricing and valuing them appropriately is critical, but often challenging. Riverflex has recently helped a client navigate this process, guiding them with a go-to-market strategy – mainly focusing on packaging and pricing – which has (in the client’s words) empowered them with the tools to hit the ground running and evolve as a business in the future.

The approach

Despite the parent company’s considerable experience in the fashion industry, this would be the group’s first venture away from fashion retail and into software solutions sales. This divergence meant the group would now shift into not only a new product but also a new business model and industry. As a result, the client was seeking support and expertise in how to sharpen, package and price this new proposition. We worked closely with our client over a 12-week period to conduct internal interviews, external customer research, and bring market examples to solve this problem.