Recent Posts
- April, 2024
Using Data, Analytics & AI to step-change your Sustainability
Laying the foundations for a generative A.I. strategy that delivers value
Why the EU’s new Corporate Sustainability Reporting Directive (CSRD) legislation will have a major impact on the Sustainability of your business
- March, 2024
The Foundations of Effective IT Service Management with Paul Stanley
The Foundations of Effective IT Service Management with Paul Stanley
How a global fashion apparel company launched the store of the future
The client
Our client, a global fashion apparel company operating across 100 countries, had to innovate omnichannel capabilities to meet the needs of the modern consumer.
The challenge
Triggered by changes in customer behaviour, the emergence of digital technologies and new market entrants, the leadership team launched the Store of the Future initiative. The aim: to design and deliver innovation in retail stores that delights consumers and supports the shopper’s journey. Digital is being interwoven into the customer experience, offering a gateway to explore the brand ecosystem and order products across online and offline channels. We supported the launch of a retail analytics project.
The approach
Leveraging data from the store, we helped measure the business value of digital retail devices and improve their performance. Defined a KPI framework to quantify the business value of new store technology Analysed data to identify opportunities for performance improvement Developed a chargeback model to allocate investment from different business units across the organisation Developed the Store of the Future commercial proposition highlighting the USPs and value case Equipped regional CFOs with key input and insights to enable global investment decisions The programme allowed our client to create exciting store experiences to win the shopper in the digital age. By utilising data, opportunities are now continuously spotted and implemented to create even greater value for consumers.
Key outcomes
- →Double-digit growth in-store traffic, and double-digital share of in-store sales transactions through Store of the Future digital devices
- →Expansion of Store of the Future programme to customers in the Asia Pacific region
- →Investment model that enables multiple business units across markets to invest in the global innovation roadmap for the Store of the Future