How Fenix Outdoor used expert facilitation to enrich internal relations

The client

Fenix Outdoor is an outdoor retailer operating multiple global brands - Fjallraven being the largest. The purpose of the Fenix brand family is to get people outside - people who are enthusiastic about the outdoors. Clothing for extreme weather conditions and outdoor camping events are just some of the products and services Fenix offers. Sustainability, customer well-being and quality that lasts a lifetime are the key values of Fenix Outdoor.

The challenge

The company has a marketing team (from brand to retailers) and Direct-to-User (from brand to consumer) team. As it often happens within large organizations, the two teams speak different languages and have different goals. Riverflex was entrusted with helping them align and work together. To deliver lasting value for Fenix and its customers, the teams needed to start with a clean slate and adapt shared goals. Riverflex helped the two collectives look in the same direction - by setting shared objectives, KPIs and vision.

The approach

Three stakeholders from each team came together to set priorities and topics for discussion. Once DTU and Marketing were on the same page regarding their expectations from one another, the alignment process began. Workshops, round tables, facilitated sessions and more - with the help of our consultants, the Marketing team and the DTU team began building upon the shared foundation.