Pricing & Positioning

We help organisations by implementing the right pricing strategies

We help organisations to sustainably launch and grow digital channels, products, and solutions, by implementing the right pricing strategies.


Digitalization is profoundly impacting how companies create and capture value. Pricing is one of the most powerful – but often overlooked – levers for driving profitable growth in the course of ongoing digital revolution. From packaging and pricing of new digital value propositions to dynamic pricing strategies for e-commerce players – there are many challenges to face. In order to successfully address these, companies are seeking to understand the balance between value and price, and how to monetise on it. The aim: explainable and defensible pricing strategies that drives above-market growth. While pricing is often regarded as an intangible field, we know how to make it work for our clients in the course of ongoing digital revolution.

How we help you drive digital pricing strategies in your organisation:

  • Inform the initial market entry position of new digital propositions by analysing the opportunity size & competitive landscape giving a clear understanding of market context
  • Sharpen the value proposition blueprint together with product management and business development teams as input for customer validation and functionality prioritization
  • Identify and validate what drives customer value based on importance and performance of key value drivers by conducting market research (e.g. value talks in B2B setting)
  • Define optimal packaging structure that facilitates cross- and upselling opportunities
  • Set-up a pricing model that suits market dynamics, enables monetization now as well as during future growth, and is in line with perceived value delivery of customers
  • Develop pricing strategies based on relevant pricing levers, desired competitive positioning and cost loading as input for dynamic pricing software
  • Create a value calculator for business development purposes, in which an overview of value delivery and customer investment are covered on a customer specific level. This is input for customers’ business case and simultaneously drives conversion

How we do things differently

Independent talent. 

We are dedicated to matching the right skills to each problem, sourcing seasoned experts working as independents from the open-talent ecosystem. This way, we can make sure we are providing you with the most appropriate people for your pricing challenge.

Tailored solutions.

No cookie cutter solutions. We want to bring a lasting, positive impact to your organisation. To do so, we tailor our approach to your needs, standards and industry best practices. Co-creating real value, delivering the best pricing model, strategy, and approach for your digital challenge.

Lean resource model.

We will start by building the ‘minimum viable team’ to achieve your outcomes, no more or no less. If your requirements change or you need to source specific expertise for short periods of time, we will be able to scale to provide that.

Relevant publications

Expert Talks
September 24, 2019

Discussing Pricing Strategies with Johan Maessen

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