Emerging technologies in the digital economy are increasingly driving value. As such, organisations should have a clear understanding of where and how to capture emerging opportunities through the appropriate strategy and the right digital capabilities.
Business leaders have to set a clear vision and roadmap. They should define an optimal portfolio of digital initiatives, as well as strike a balance between digitising the organisation’s current business models and building and monetising on new business models. To do so, the following elements should be in place: a clear view on identified and prioritised investment areas, a solid digital roadmap to transform and grow the business, and aligned executive leadership. With those elements in place, organisations can successfully create a digital strategy and stay ahead of the game.
We operate in an open-talent ecosystem. This way, we make sure we get you the right digital strategy consultants and independent specialists to meet your specific needs – and know how to deliver an effective and realistic digital strategy. Experienced go-to-market strategists, innovation and partnership specialists, or seasoned executives that have led their organisations through change before – you get the right people for the job.
We build teams of digital strategy experts complementing your organisation’s skills and adding the power needed to support your processes. We work with you to define a ‘minimal viable team’ to produce the output that you need. You’ll be able to ramp up or down where necessary whilst always focusing on the outcome we have agreed.
Our approach combines thorough research and analysis with innovation and design thinking workshops to get to the optimal solution. We generally run strategy projects in an agile fashion so we can break a big problem or question into more manageable elements. We always strive to use data, evidence or testing to validate our thinking.
20+ years experience leading cross-functional teams to develop and deliver digital growth strategies, service- and product-innovation
Previous employment: adidas, Razorfish
Selected clients: BMW, Audi, Allianz