Customer experience consultant

Delivering great customer experiences, improved customer satisfaction and conversion

Marcel has over 10 years experience in Digital Customer Experience and is dedicated to improve customer satisfaction by working at the intersection of service, marketing, e-commerce and technology. He has worked on projects for companies such as AkzoNobel and Ziggo, where he led the way to digital transformation as an independent for his own consulting firm. He has ample experience with project, line and stakeholder management at all levels in larger and smaller organisations.

I get out of bed every day to help people and teams develop to create customer value.

Strategy Done Differently

Marcel thrives in organisations where action is needed – hitting the ground running, getting people to work on what they are good at and smoothing the path to achieve regular results. Along the way he uses the principles of agile scrum, and flex the rules when it allows people to do even better.

Examples of Marcel’s recent experience:

  • Product Owner for global platform of AkzoNobel’s Professional brands. Digital Lead in Global Professional Marketing team.
  • Product Owner and Delivery Manager for Woodcare global platform at AkzoNobel – platform built and launched from scratch.
  • Manager of Ziggo’s Digital Service team: led the digital workstream for a company-wide radical service improvement program + co-executed agile transformation for the digital team as member of the management team


  • Erasmus University Rotterdam
    MSc Strategic Management
  • CEMS
    MIM, MSc International Management, International Marketing