Digital Business Transformation Consultant

Driving customer-led business transformations

With over 20 years of experience as a management consultant, Amanda is committed to creating effective, responsive customer-centric organisations. She has undertaken projects across a variety of industries focusing on client customer function, improving customer experience, and deployment of operational change. Amanda was featured as Riverflexer in the Spotlight, you can find her interview here.

I believe that organisations are successful when their people are engaged, and I work to bring that to everything I do.

Transformation Done Differently

Amanda brings a business advisory approach to her clients. Even in programme delivery, a strategic mindset helps her engage with organisations to support their ambitions and help them develop their team’s practical knowledge and personal skills. Amongst these, Amanda focuses particularly on customer experience development skills, as well as activity and project management. Next to that, she targets personal development in the areas of conscious thinking and personal responsibility.

Examples of Amanda’s recent experience and successes include:

  • Delivering a digital transformation which enabled the client to hit their stretch targets two months early;
  • Delivering a pan-European programme across 14 countries which transformed the way the organisation’s service operation supported their customers;
  • Working with an established financial services organisation to develop a customer strategy. Having little experience in the industry allowed her to challenge the client’s product-focused status quo. The result was a complete reimagining of the client’s approach to customers,  tangibly shifting their focus from product to customer lifecycle;
  • Managing the delivery of a digital transformation for a large corporate which involved a team of over 60 people, across 5 countries in 3 time zones, with 3 different technologies, interconnected with another major programme. The project was delivered in time for a major relaunch and has proved to be very effective in increasing their customer engagement.


  • University of Plymouth
    MA Personnel & Development