Our core team

Meet our team of driven professionals.

Joining Riverflex from all over the world, the Riverflex team is a group of multi-disciplinary, diverse professionals on a mission to create the high quality open consulting firm of the future. We’re driven by the need to find the best independent talent and work together to solve digital challenges large multi-national companies face with our curated teams, partners and solutions.

Victor Hoong

  • Riverflex Founder & Digital Strategy & Transformation Leader
  • Victor is our Founder and Managing Director. He has a background in consulting for the past twenty years with a focus on Customer and Digital Transformation and has served companies such as Ahold Delhaize, adidas, IKEA and PVH(Tommy Hilfiger/Calvin Klein). He has a passion for many digital topics but in his work he most enjoys building and motivating great teams. Victor loves music and loves to dance and once upon a time thought he wanted to be a professional musician.

André Azadehdel

  • Riverflex Founder & Digital Leader
  • André has spent over twenty years helping businesses with their customer and digital transformations and has worked as a consultant in a big-four, led transformations for some of the worlds biggest brands and is an ExCo member for an international media business as CIO. He set up Riverflex with his business partner and friend, Victor, because he enjoys solving businesses’ hardest problems and believes this can be done better with a new type of consulting firm. He has three young girls, so his family takes up most of his time, which he loves. If he gets any other spare time he enjoys travelling, reading and music.

Danique Wagemaker

  • Client Director
  • 7 years of experience delivering digital and technology strategies for senior digital and CxO leadership, and leading data driven marketing programmes. Industry focus: retail (Fashion, Grocery), technology (Consumer Electronics) & FMCG industry (Food, Personal care, Health care). Previous employment: Deloitte Digital, Google.

Laura Barranco

  • Digital Strategy & Business Transformation Leader
  • Laura is a digital strategy & business transformation leader in the consumer goods, health and retail sector. Riverflex Managing Director and Principal with more than 18 years of experience in the development and implementation of digital transformations. Some clients: Walmart, Asda, Nestlé, Bacardi, BP.

Güneş Süsler

  • Managing Director | Turkey
  • Gunes is the Managing Director of Riverflex Turkey and has over 20 years of experience in consultancy with a previous role as Partner in Deloitte Consulting. With a background in strategy, operations and technology, he leads omni-channel and digital transformation programs and helps organizations create business value by aligning business objectives with digital and analytics solutions, new practices, capabilities and culture. He has served companies such as ING, Ford, BMW, Merck, Arçelik, Vestel, Beymen, and Penti.

Hassaan Zaidi

  • Technical Lead
  • Hassaan is a technology enthusiast originally from Pakistan. He loves solving business problems with digital solutions. He has hands-on knowledge and experience building large scale web and mobile applications as well as building and leading technical teams. He is currently working as Tech Lead at Riverflex to build and improve Riverflex platform to empower independent personnel and organisations harness the true power of open talent ecosystem using technology. Besides developing software, he likes to travel and play computer games.

Catarina Vieira Lopes

  • Digital Business Consultant
  • Catarina is a business consultant originally from Lisbon. She is a problem-solver, enthusiastic about design thinking and digital transformation. When not supporting Riverflex’s clients in digital strategies and transformation programmes, you can find her enjoying the sun in one of Amsterdam parks, on a concert or browsing crates of old records at flea markets.

Michaella Menin

  • Digital Marketing Specialist
  • Michaella is a digital marketer originally from South Africa. She has a passion for building relationships with clients and customers through digital channels. Aside from working on creating content, sharing ideas and developing B2B strategies, she also enjoys being by the sea, swimming, reading and going for walks with her dog.

Urvashi Dhomeja

  • Junior Talent & People Consultant
  • Urvashi is a Junior People and Talent Consultant from Finland. She enjoys working with her team to match skilled consultants to challenging and fulfilling opportunities, as well as being involved in creating efficient and high-quality people processes curated to leverage the open-network economy. In her free time, she enjoys going for walks, playing golf and listening to early 2000s hits.

Clara Junqueira

  • Digital Designer
  • Clara is a Portuguese graphic designer, now based in the Netherlands. With projects ranging from Branding and Illustration to Web Design, she sees design as a means to enhance the relationship between people and product. Her free time is for tackling the long to-read list on her bedside table, caring for her plants and playing pretty board games.

Esme Wishart

  • Digital Business Consultant
  • Esme recently moved to Amsterdam and joined Riverflex as a digital business analyst. She has a passion for all things digital and how companies win with engaging customer value propositions. She is curious about the journey to sustainability that all companies are on. Outside of work, she can be found on the tennis courts in Amsterdamse Bos or spending time with friends.

Adrian Vizoso

  • Analytics Consultant
  • Passionate for the financial world and quantitative methods. Self-directed and driven technology consultant with comprehensive accomplishments applying statistical modelling, machine learning and AI to ensure success and achieve goals.

Esra Akgun

  • Junior People & Talent Consultant
  • Esra is a Junior People & Talent Consultant from Turkey. Having done her master’s recently in Work & Organizational Psychology, she is extremely interested in bridging the gap between research-based trends and findings and actualizing these trends in the people space. Outside of her internship, she finds passion in taking part in team sports, music, exploring new locations, and lots of coffee!

Thomas Lung

  • Digital System Analyst
  • Thomas is a Digital System Analyst from Hong Kong, currently residing in South London. He enjoys working with other team members to develop product strategies, sharing ideas to solve challenging problems, as well as learning different aspects of product management and digital process transformation. In his free time, he enjoys playing guitar, basketball and exploring different parts of the world.

Mustafa Khan

  • Digital Marketing Intern
  • Mustafa is a Digital Marketing Intern from Karachi, currently living in Rotterdam. He has a passion for creating outside-the-box content, working in the digital sphere and breaking the barriers of B2B marketing. Outside of this, he is enthusiastic about working in the human rights field and creating opportunities for marginalized communities. In his free time he enjoys yoga, listening to R&B music and binge-watching reality television.

Isabelle Frank

  • Finance Intern
  • Isabelle is a finance intern assisting the finance team in implementing some structure behind the scenes. Besides working with numbers, Isabelle spends her time improving her sports-related performances while trying to obtain her bachelor's in international business administration.

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