We explore the role of marketing in digital transformation, and how the marketing function should change to support a digital-era organisation.
Category: Riverflex Series
Driving an agile transformation in a large corporate setting is challenging. In this article we analyse the most common mistakes organisations run into, and how to overcome them.
Digital transformation is about making foundational changes to remain a competitive organisation in the digital age. We’ve surfaced five of the common flavours being pursued across the market but your transformation will not fall neatly into one box.