We recently worked on a project for a fashion technology startup, HATCH, where we helped to define their go-to-market & pricing strategy for a new Digital Showroom. This project was very interesting as there hasn’t been extensive investment in wholesale digitisation. The fashion technology industry is evolving with online consumer trends influencing brands to enhance their customer experience through easy-to-use digital platforms and we wanted to help HATCH deliver on this.
Category: Pricing & Positioning
When it comes to pricing, there is a lot of untapped potential. According to a Bain study, a stunning 78% of B2C companies are convinced their pricing decisions can be improved! A thought-out pricing strategy can improve your pricing decisions, and simultaneously help you to monetise on this potential.
“Riverflex Expert Talks” is our new content series putting the spotlight on Riverflex’s digital experts to chat about their vision and experience supporting organisations. For our first publication, we had a chance to sit down with Johan, a pricing expert …