Fenix Outdoor
Outdoor Apparel
Fenix Outdoor is a leading global provider of outdoor equipment and apparel, with a rich heritage in the Nordic market. Few companies evoke such a deep connection with outdoor enthusiasts, earning them unwavering customer loyalty across Northern Europe and beyond.
The company has a marketing team (from brand to retailers) and Direct-to-User (from brand to consumer) team. As it often happens within large organizations, the two teams speak different languages and have different goals. Riverflex was entrusted with helping them align and work together. To deliver lasting value for Fenix and its customers, the teams needed to start with a clean slate and adapt shared goals. Riverflex helped the two collectives look in the same direction - by setting shared objectives, KPIs and vision.
Three stakeholders from each team came together to set priorities and topics for discussion. Once DTU and Marketing were on the same page regarding their expectations from one another, the alignment process began. Workshops, round tables, facilitated sessions and more - with the help of our consultants, the Marketing team and the DTU team began building upon the shared foundation.
Improved internal communication between DTU and Marketing teams
Developed a set of KPIs and long-term goals
Adopted and used 4 different facilitation methods to enrich the experience for both teams