Fenix Outdoor
Outdoor Apparel
Fenix Outdoor is a leading global provider of outdoor equipment and apparel, with a rich heritage in the Nordic market. Few companies evoke such a deep connection with outdoor enthusiasts, earning them unwavering customer loyalty across Northern Europe and beyond.
As the company is a collection of brands, they have disparate application stacks. Their ultimate goal is to move towards more standardised processes, more consistent data and rationalised technology across the brands. This will enable a better customer experience, improve speed to market of new offerings and functionality, and improve business insight while achieving economies of scale. Historically when new functionality or applications were implemented, it was either based on brand specific requirements or needed point-to-point integration to launch. Although this addressed immediate needs, it continued to entrench the diversity of technology and data; and risked moving the business further away from its intended target state.
By transitioning to an API-based approach to integration, Fenix is able to connect business processes, services, content and data to colleagues, customers and developers, in an easy and secure way. It will provide common definitions of data across the business and a reusable set of services rather than messy point-to-point integration.
Upskilling the Fenix team on an API-led integration approach, but also expedited the delivery as business knowledge was embedded within the team
On the back of the speed and success of this initial MVP, the integration platform is now being scaled
The business now has a way of quickly interfacing orders across multiple disparate back-end systems which have quickly unlocked the ability to build new customer-facing products once across multiple brands in a seamless fashion