Global Retailer
Fashion
Our client, a global fashion apparel company operating across 100 countries, had to innovate omnichannel capabilities to meet the needs of the modern consumer.
Triggered by changes in customer behaviour, the emergence of digital technologies and new market entrants, the leadership team launched the Store of the Future initiative. The aim: to design and deliver innovation in retail stores that delights consumers and supports the shopper’s journey. Digital is being interwoven into the customer experience, offering a gateway to explore the brand ecosystem and order products across online and offline channels. We supported the launch of a retail analytics project.
Leveraging data from the store, we helped measure the business value of digital retail devices and improve their performance, analysing data to identify opportunities for performance improvement . A KPI framework was defined to quantify the business value of new store technology, Equipping regional CFOs with key input and insights to enable global investment decisions. In addition we Developed a chargeback model to allocate investment from different business units across the organisation and developed the Store of the Future commercial proposition highlighting the USPs and value case. The programme allowed our client to create exciting store experiences to win the shopper in the digital age. By utilising data, opportunities are now continuously spotted and implemented to create even greater value for consumers.
Double-digit growth in-store traffic, and double-digital share of in-store sales transactions through Store of the Future digital devices
Expansion of Store of the Future programme to customers in the Asia Pacific region
Investment model that enables multiple business units across markets to invest in the global innovation roadmap for the Store of the Future